CALM Down: Nanny Government Rides To The Rescue
Just in time for the New Year, the federal government earlier this month stepped up to the plate and solved that most pressing of problems plaguing modern society. This from the always vigilant comrades at the FCC:
The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age – loud commercials. The Commission adopted a Report and Order that implements the 2010 Commercial Advertisement Loudness Mitigation Act (the CALM Act), in which Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness.
The rules adopted today require that commercials have the same average volume as the programs they accompany. The rules also establish simple, practical ways for stations and MVPDs to demonstrate their compliance with the rules. They carry out Congress’ mandate to give viewers relief from overloud commercials while avoiding unnecessary burdens on television stations and MVPDs.
Are we so incredibly inept as a people that we actually need big government to turn down the volume for us, even in the fat and lazy age of remote control?
Apparently so.
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